online selling
Selling Handmade Leather Goods Online Since 2010
A maker's account of selling custom leather briefcases online, the mistake of too many options, and how to keep custom work repeatable…
Shopify or WooCommerce for a Small Shop
Shopify is a rented store someone else maintains. WooCommerce is free software you host and update yourself. Here is how upkeep, payments…
Writing Product Descriptions for Handmade Goods
Handmade sellers get two kinds of description advice: sell the story, or describe only the product. A look at both, using real…
Product Photography for a Small Shop Without a Studio
A window, a white sheet and a foam board cover most of what a small shop needs. Here is what Shopify and…
A Small Business Blog: What It Does and What It Does Not
A small business blog puts more pages in front of search and answers repeat questions once. Here is what Google's guidance says…
Online Ordering for a Restaurant: Your Own Site or Delivery Apps
Delivery apps bring orders to the register but keep the customer. Here is how Square syncs one menu and what to ask…
Setting Shipping Costs for a Small Online Store
Flat, tiered or carrier-calculated: how shipping rates are structured, where flat rates leak money, and what to test at checkout. No rates…
Selling on Amazon or Your Own Store
Amazon gives you traffic and keeps the customer names; your own store gives you the names and leaves you to find the…
A Returns and Refund Policy for a Small Online Shop
A real small-shop refund page checked against New York's posting rule and the FTC's shipping and refund rules, with a checklist for…
Taking Card Payments With Square: Setup and Fees
Square's setup steps in order, how its fees are grouped and taken from each sale including tax and tip, and where to…