New Media for Small Business
Using websites, search, social media and technology in a small business without overspending.
Google Business Profile for a Restaurant: A Setup Checklist
A step-by-step Google Business Profile checklist for restaurants, built on Google's help pages and the menu mistake that cost the Heritage Diner…
Does a Small Restaurant Need a Website?
A restaurant can live without its own website, but it cannot live with a wrong menu on Google. What Google and Square…
A Small Business Blog: What It Does and What It Does Not
A small business blog puts more pages in front of search and answers repeat questions once. Here is what Google's guidance says…
What I Taught About New Media in Small Business
New media in small business: what the term meant in the 2000s, from sourced history, why no syllabus is reconstructed here, and…
Starting an Email List From Zero
I have not built an email list, so this one is sourced: the FTC's CAN-SPAM rules, signup forms, single versus double opt-in,…
Answering Google Reviews as a Small Business
What Google's help pages and the FTC say about replying to reviews, reporting bad ones, and asking for new ones, plus two…
Social Media for a Small Business: Pick One Platform
How to choose one social media platform for a small business, using Pew Research's 2025 audience data and a small business center's…
Setting Up Google Analytics 4 for a Small Business Site
Setting up Google Analytics 4 takes an account, a property, a data stream and a tag, plus a few settings that keep…
Three Free Email Marketing Tools Compared
Mailchimp, Brevo and MailerLite free plans compared for a small list, what each one caps, and the CAN-SPAM rules that apply to…
What a Small Shop’s About Page Should Say
A small shop's About page should name the maker, lead with the story, show the work, list who helps and end with…