Social, Reviews and Local
Google Business Profile for a Restaurant: A Setup Checklist
A step-by-step Google Business Profile checklist for restaurants, built on Google's help pages and the menu mistake that cost the Heritage Diner…
Answering Google Reviews as a Small Business
What Google's help pages and the FTC say about replying to reviews, reporting bad ones, and asking for new ones, plus two…
Social Media for a Small Business: Pick One Platform
How to choose one social media platform for a small business, using Pew Research's 2025 audience data and a small business center's…
Google Business Profile or Yelp for a Restaurant
What Google Business Profile and Yelp let a restaurant owner control, why one listing gets the effort, and the stale-menu lesson behind…
Free Tools for Scheduling Social Posts
Meta Business Suite schedules Facebook and Instagram posts for free. What it does, where it stops, and when a second scheduling tool…
Writing a Press Release for a Local Newspaper
A press release for a local paper is one page and one piece of news. The structure, length, quote and follow-up rules…
What a Local Newspaper Wants From a Small Business
What real Long Island weeklies, and one New Jersey weekly, say they want in a submission: the right person, a clear email,…
Setting Up a Business Voicemail and Hours Message
A voicemail greeting is the shortest thing a business publishes. Two guides explain what to say first, how to state hours, and…