Products and Photography
Selling Handmade Leather Goods Online Since 2010
A maker's account of selling custom leather briefcases online, the mistake of too many options, and how to keep custom work repeatable…
Writing Product Descriptions for Handmade Goods
Handmade sellers get two kinds of description advice: sell the story, or describe only the product. A look at both, using real…
Product Photography for a Small Shop Without a Studio
A window, a white sheet and a foam board cover most of what a small shop needs. Here is what Shopify and…
Naming a Product So Search Engines Can Find It
A product name has to belong to the maker and still match what a stranger types. What Google's own guidance says about…
Shooting a Product Video on a Phone
Window light, a tripod, a shot list and a short running time make a phone good enough for product video. What three…
Pricing a Custom Product When Every Order Differs
How a small maker can price custom products: cost per unit, markup versus margin, and why limiting options makes every order easier…
Photographing Leather and Other Reflective Goods
How to photograph leather and other reflective goods: large soft light, camera angle, polarizing filters and settings, drawn from published product guides.