Websites and Search
Does a Small Restaurant Need a Website?
A restaurant can live without its own website, but it cannot live with a wrong menu on Google. What Google and Square…
A Small Business Blog: What It Does and What It Does Not
A small business blog puts more pages in front of search and answers repeat questions once. Here is what Google's guidance says…
Setting Up Google Analytics 4 for a Small Business Site
Setting up Google Analytics 4 takes an account, a property, a data stream and a tag, plus a few settings that keep…
What a Small Shop’s About Page Should Say
A small shop's About page should name the maker, lead with the story, show the work, list who helps and end with…
Setting Up Google Search Console and Reading Its Reports
Verify the site, submit a sitemap, then read two reports: Performance for what people search and Page indexing for what Google kept.…
Building a One-Page Website for a Small Business
What belongs on a one-page website for a small business, how Google reads the title and mobile layout, and when a single…
Reading Google Analytics Without a Degree
Google Analytics runs on a handful of definitions. Users, sessions, engagement rate, bounce rate and events, read straight from Google's help pages.
Setting Up a Domain and Business Email
A plain order of work for registering a domain and setting up business email: who holds it, what MX records do, and…
Shared Hosting or Managed WordPress
Shared hosting and managed WordPress overlap more than the labels suggest. What Hostinger bundles, how a host firewall can interfere, and how…
Writing Alt Text and Naming Image Files for Search
Camera file names tell search engines nothing. Google's image guidance and the W3C tutorials show how to name files and write alt…