Platforms and Sales Channels
Shopify or WooCommerce for a Small Shop
Shopify is a rented store someone else maintains. WooCommerce is free software you host and update yourself. Here is how upkeep, payments…
Selling on Amazon or Your Own Store
Amazon gives you traffic and keeps the customer names; your own store gives you the names and leaves you to find the…
Taking Card Payments With Square: Setup and Fees
Square's setup steps in order, how its fees are grouped and taken from each sale including tax and tip, and where to…
Craft Fairs or Online: Where a Maker Should Sell First
Should a maker sell at craft fairs or online first? Costs, feedback, product fit and New York sales tax registration compared, using…
Free and Paid Website Builders for a Small Shop
Wix, Squarespace and WordPress compared for a small shop: what the free plans cover, where the paid ones start, and what control…
Where Small Shops Lose Customers at Checkout
About seven in ten carts are abandoned. Baymard's research lists extra costs, forced accounts and long forms among the reasons a small…
Wholesale or Retail for a Small Maker
Wholesale halves your price and asks for volume in return. Two maker guides show how to test a product's cost before you…