online selling
Registering a Business in New York: Assumed Name and Sales Tax
New York asks for two registrations: an assumed name filed with the county clerk or the state, and a sales tax Certificate…
Pricing a Custom Product When Every Order Differs
How a small maker can price custom products: cost per unit, markup versus margin, and why limiting options makes every order easier…
Photographing Leather and Other Reflective Goods
How to photograph leather and other reflective goods: large soft light, camera angle, polarizing filters and settings, drawn from published product guides.
Free Tools for Scheduling Social Posts
Meta Business Suite schedules Facebook and Instagram posts for free. What it does, where it stops, and when a second scheduling tool…
Reading Google Analytics Without a Degree
Google Analytics runs on a handful of definitions. Users, sessions, engagement rate, bounce rate and events, read straight from Google's help pages.
Where Small Shops Lose Customers at Checkout
About seven in ten carts are abandoned. Baymard's research lists extra costs, forced accounts and long forms among the reasons a small…
Three Free Bookkeeping Tools for a Small Business
Wave, ZipBooks and the free tier of Zoho Books handle bookkeeping basics for a small shop. What each free plan covers, where…
Writing a Press Release for a Local Newspaper
A press release for a local paper is one page and one piece of news. The structure, length, quote and follow-up rules…
What a Local Newspaper Wants From a Small Business
What real Long Island weeklies, and one New Jersey weekly, say they want in a submission: the right person, a clear email,…
Setting Up a Domain and Business Email
A plain order of work for registering a domain and setting up business email: who holds it, what MX records do, and…