online selling
Social Media for a Small Business: Pick One Platform
How to choose one social media platform for a small business, using Pew Research's 2025 audience data and a small business center's…
What a Small Shop’s About Page Should Say
A small shop's About page should name the maker, lead with the story, show the work, list who helps and end with…
Packing a High-Value Item for Shipping
Carrier guidance for shipping an expensive item: double-box it, pad it by the inch, tape it right, label it twice and know…
Craft Fairs or Online: Where a Maker Should Sell First
Should a maker sell at craft fairs or online first? Costs, feedback, product fit and New York sales tax registration compared, using…
Setting Up Google Search Console and Reading Its Reports
Verify the site, submit a sitemap, then read two reports: Performance for what people search and Page indexing for what Google kept.…
Thermal Label Printers for a Small Online Shop
A Rollo or a Dymo 4XL for shipping from a small online shop: how thermal printing works without ink, what each maker…
Naming a Product So Search Engines Can Find It
A product name has to belong to the maker and still match what a stranger types. What Google's own guidance says about…
Shooting a Product Video on a Phone
Window light, a tripod, a shot list and a short running time make a phone good enough for product video. What three…
Free and Paid Website Builders for a Small Shop
Wix, Squarespace and WordPress compared for a small shop: what the free plans cover, where the paid ones start, and what control…
A Simple Inventory Spreadsheet for a Small Shop
One tab, eight columns, a rule that turns low stock red and a count on a schedule. How to build a small…