marketing
Printing a Menu That Matches the Online One
Keeping printed and online restaurant menus in step: one master menu, a version date, the order of updates, and what Google's own…
Kitchen Scales and Thermometers Worth Buying
A high-capacity scale and a fast thermometer earn their place in a working kitchen. The My Weigh KD-8000, the Thermapen, and what…
Wholesale or Retail for a Small Maker
Wholesale halves your price and asks for volume in return. Two maker guides show how to test a product's cost before you…
Writing Alt Text and Naming Image Files for Search
Camera file names tell search engines nothing. Google's image guidance and the W3C tutorials show how to name files and write alt…
Free Stock Photo Sources and Their Licenses
What the Unsplash, Pexels and Pixabay licenses allow and prohibit, what no license covers, and what Google's published terms say about generated…
A Simple Customer Spreadsheet for a Small Shop
A customer sheet should hold what you will use and nothing you cannot protect. Here is a plain layout, sourced from FTC…
Setting Up a Business Voicemail and Hours Message
A voicemail greeting is the shortest thing a business publishes. Two guides explain what to say first, how to state hours, and…
Choosing Between a Blog, a Newsletter and Neither
A blog finds strangers and a newsletter keeps customers. Two published guides help a small business owner decide which one to start,…