marketing
Free Tools for Scheduling Social Posts
Meta Business Suite schedules Facebook and Instagram posts for free. What it does, where it stops, and when a second scheduling tool…
Hiring a First Employee in New York: What the State Requires
What New York requires before a first hire: EIN, state unemployment registration, the 20-day new hire report, I-9, W-4 and withholding, from…
Reading Google Analytics Without a Degree
Google Analytics runs on a handful of definitions. Users, sessions, engagement rate, bounce rate and events, read straight from Google's help pages.
Where Small Shops Lose Customers at Checkout
About seven in ten carts are abandoned. Baymard's research lists extra costs, forced accounts and long forms among the reasons a small…
How to Take Inventory in a Walk-In Cooler
How to count a walk-in cooler: set shelf order and labels first, then count by route on a sheet that matches the…
Collecting Email Addresses at a Counter Without Being Annoying
How to ask for a customer's email at a counter without annoying anyone, and the eight CAN-SPAM requirements the FTC says apply…
Writing a Press Release for a Local Newspaper
A press release for a local paper is one page and one piece of news. The structure, length, quote and follow-up rules…
What a Local Newspaper Wants From a Small Business
What real Long Island weeklies, and one New Jersey weekly, say they want in a submission: the right person, a clear email,…
Writing a Station Procedure for a Restaurant Line
A one-page station procedure for a restaurant line: setup, checks with numeric limits, corrective action and breakdown, from FDA, USDA and CDC-study…
Using the Specials Board to Move Inventory
A method for using a restaurant specials board to move inventory: count the shelf, read the waste log, build the dish from…