marketing
Google Business Profile for a Restaurant: A Setup Checklist
A step-by-step Google Business Profile checklist for restaurants, built on Google's help pages and the menu mistake that cost the Heritage Diner…
Writing Product Descriptions for Handmade Goods
Handmade sellers get two kinds of description advice: sell the story, or describe only the product. A look at both, using real…
Does a Small Restaurant Need a Website?
A restaurant can live without its own website, but it cannot live with a wrong menu on Google. What Google and Square…
Product Photography for a Small Shop Without a Studio
A window, a white sheet and a foam board cover most of what a small shop needs. Here is what Shopify and…
A Small Business Blog: What It Does and What It Does Not
A small business blog puts more pages in front of search and answers repeat questions once. Here is what Google's guidance says…
What I Taught About New Media in Small Business
New media in small business: what the term meant in the 2000s, from sourced history, why no syllabus is reconstructed here, and…
Selling on Amazon or Your Own Store
Amazon gives you traffic and keeps the customer names; your own store gives you the names and leaves you to find the…
Starting an Email List From Zero
I have not built an email list, so this one is sourced: the FTC's CAN-SPAM rules, signup forms, single versus double opt-in,…
Working in a Family Restaurant
The Heritage Diner is a family business, and this post sticks to the facts of it plus what published sources say about…
Answering Google Reviews as a Small Business
What Google's help pages and the FTC say about replying to reviews, reporting bad ones, and asking for new ones, plus two…