marketing
Social Media for a Small Business: Pick One Platform
How to choose one social media platform for a small business, using Pew Research's 2025 audience data and a small business center's…
Setting Up Google Analytics 4 for a Small Business Site
Setting up Google Analytics 4 takes an account, a property, a data stream and a tag, plus a few settings that keep…
Three Free Email Marketing Tools Compared
Mailchimp, Brevo and MailerLite free plans compared for a small list, what each one caps, and the CAN-SPAM rules that apply to…
What a Small Shop’s About Page Should Say
A small shop's About page should name the maker, lead with the story, show the work, list who helps and end with…
Packing a High-Value Item for Shipping
Carrier guidance for shipping an expensive item: double-box it, pad it by the inch, tape it right, label it twice and know…
Canva for Small Business Graphics
How Canva fits next to AI-made photographs: text-only square icons, round logos and menus, plus what its content license and trademark rule…
Craft Fairs or Online: Where a Maker Should Sell First
Should a maker sell at craft fairs or online first? Costs, feedback, product fit and New York sales tax registration compared, using…
Setting Up Google Search Console and Reading Its Reports
Verify the site, submit a sitemap, then read two reports: Performance for what people search and Page indexing for what Google kept.…
Cross-Training Restaurant Staff
A small restaurant survives call-outs when each position has a trained backup. How to pick the first pairs, write down the job,…
Naming a Product So Search Engines Can Find It
A product name has to belong to the maker and still match what a stranger types. What Google's own guidance says about…