Peter Kalafatis
Peter Kalafatis writes about food service operations, selling products online, and new media for small business.
Canva for Small Business Graphics
How Canva fits next to AI-made photographs: text-only square icons, round logos and menus, plus what its content license and trademark rule…
Writing a Weekly Order Guide for a Restaurant
An order guide works when it lists vendors, delivery days, pack sizes and par levels in one place. Here is how to…
Craft Fairs or Online: Where a Maker Should Sell First
Should a maker sell at craft fairs or online first? Costs, feedback, product fit and New York sales tax registration compared, using…
Setting Up Google Search Console and Reading Its Reports
Verify the site, submit a sitemap, then read two reports: Performance for what people search and Page indexing for what Google kept.…
Thermal Label Printers for a Small Online Shop
A Rollo or a Dymo 4XL for shipping from a small online shop: how thermal printing works without ink, what each maker…
Cross-Training Restaurant Staff
A small restaurant survives call-outs when each position has a trained backup. How to pick the first pairs, write down the job,…
Naming a Product So Search Engines Can Find It
A product name has to belong to the maker and still match what a stranger types. What Google's own guidance says about…
Shooting a Product Video on a Phone
Window light, a tripod, a shot list and a short running time make a phone good enough for product video. What three…
Free and Paid Website Builders for a Small Shop
Wix, Squarespace and WordPress compared for a small shop: what the free plans cover, where the paid ones start, and what control…
Seasonal Menu Planning Against Ingredient Cost
Seasonal menus can lower food cost, but only if every dish has a cost on it. A cycle for costing, checking USDA…
