Product Photography for a Small Shop Without a Studio
A window, a white sheet and a foam board cover most of what a small shop needs. Here is what Shopify and…
A Small Business Blog: What It Does and What It Does Not
A small business blog puts more pages in front of search and answers repeat questions once. Here is what Google's guidance says…
Online Ordering for a Restaurant: Your Own Site or Delivery Apps
Delivery apps bring orders to the register but keep the customer. Here is how Square syncs one menu and what to ask…
Setting Shipping Costs for a Small Online Store
Flat, tiered or carrier-calculated: how shipping rates are structured, where flat rates leak money, and what to test at checkout. No rates…
What I Taught About New Media in Small Business
New media in small business: what the term meant in the 2000s, from sourced history, why no syllabus is reconstructed here, and…
Reading a Restaurant Sales Report
A walk through what a Square restaurant sales report contains: gross and net sales, comps, modifiers, tips, fees, and the one number…
Selling on Amazon or Your Own Store
Amazon gives you traffic and keeps the customer names; your own store gives you the names and leaves you to find the…
Starting an Email List From Zero
I have not built an email list, so this one is sourced: the FTC's CAN-SPAM rules, signup forms, single versus double opt-in,…
Working in a Family Restaurant
The Heritage Diner is a family business, and this post sticks to the facts of it plus what published sources say about…
Answering Google Reviews as a Small Business
What Google's help pages and the FTC say about replying to reviews, reporting bad ones, and asking for new ones, plus two…