Selling Online
Selling products through your own website, from listings to shipping to payments.
Thermal Label Printers for a Small Online Shop
A Rollo or a Dymo 4XL for shipping from a small online shop: how thermal printing works without ink, what each maker…
Naming a Product So Search Engines Can Find It
A product name has to belong to the maker and still match what a stranger types. What Google's own guidance says about…
Shooting a Product Video on a Phone
Window light, a tripod, a shot list and a short running time make a phone good enough for product video. What three…
Free and Paid Website Builders for a Small Shop
Wix, Squarespace and WordPress compared for a small shop: what the free plans cover, where the paid ones start, and what control…
A Simple Inventory Spreadsheet for a Small Shop
One tab, eight columns, a rule that turns low stock red and a count on a schedule. How to build a small…
Registering a Business in New York: Assumed Name and Sales Tax
New York asks for two registrations: an assumed name filed with the county clerk or the state, and a sales tax Certificate…
Pricing a Custom Product When Every Order Differs
How a small maker can price custom products: cost per unit, markup versus margin, and why limiting options makes every order easier…
Photographing Leather and Other Reflective Goods
How to photograph leather and other reflective goods: large soft light, camera angle, polarizing filters and settings, drawn from published product guides.
Where Small Shops Lose Customers at Checkout
About seven in ten carts are abandoned. Baymard's research lists extra costs, forced accounts and long forms among the reasons a small…
Three Free Bookkeeping Tools for a Small Business
Wave, ZipBooks and the free tier of Zoho Books handle bookkeeping basics for a small shop. What each free plan covers, where…