New Media for Small Business
Using websites, search, social media and technology in a small business without overspending.
What a Small Shop’s About Page Should Say
A small shop's About page should name the maker, lead with the story, show the work, list who helps and end with…
Canva for Small Business Graphics
How Canva fits next to AI-made photographs: text-only square icons, round logos and menus, plus what its content license and trademark rule…
Setting Up Google Search Console and Reading Its Reports
Verify the site, submit a sitemap, then read two reports: Performance for what people search and Page indexing for what Google kept.…
Google Business Profile or Yelp for a Restaurant
What Google Business Profile and Yelp let a restaurant owner control, why one listing gets the effort, and the stale-menu lesson behind…
Building a One-Page Website for a Small Business
What belongs on a one-page website for a small business, how Google reads the title and mobile layout, and when a single…
Password Managers for a Small Business
Bitwarden and 1Password for a small business with several brands: how each organizes shared logins, what the tiers mean, and the one…
Writing an Email Newsletter Issue From Scratch
How to write a small business email newsletter issue from scratch: one goal, CAN-SPAM basics, subject line, body order, testing and a…
Free Tools for Scheduling Social Posts
Meta Business Suite schedules Facebook and Instagram posts for free. What it does, where it stops, and when a second scheduling tool…
Reading Google Analytics Without a Degree
Google Analytics runs on a handful of definitions. Users, sessions, engagement rate, bounce rate and events, read straight from Google's help pages.
Collecting Email Addresses at a Counter Without Being Annoying
How to ask for a customer's email at a counter without annoying anyone, and the eight CAN-SPAM requirements the FTC says apply…