New Media for Small Business
Using websites, search, social media and technology in a small business without overspending.
Writing a Press Release for a Local Newspaper
A press release for a local paper is one page and one piece of news. The structure, length, quote and follow-up rules…
What a Local Newspaper Wants From a Small Business
What real Long Island weeklies, and one New Jersey weekly, say they want in a submission: the right person, a clear email,…
Setting Up a Domain and Business Email
A plain order of work for registering a domain and setting up business email: who holds it, what MX records do, and…
Shared Hosting or Managed WordPress
Shared hosting and managed WordPress overlap more than the labels suggest. What Hostinger bundles, how a host firewall can interfere, and how…
Writing Alt Text and Naming Image Files for Search
Camera file names tell search engines nothing. Google's image guidance and the W3C tutorials show how to name files and write alt…
Free Stock Photo Sources and Their Licenses
What the Unsplash, Pexels and Pixabay licenses allow and prohibit, what no license covers, and what Google's published terms say about generated…
Setting Up a Business Voicemail and Hours Message
A voicemail greeting is the shortest thing a business publishes. Two guides explain what to say first, how to state hours, and…
Choosing Between a Blog, a Newsletter and Neither
A blog finds strangers and a newsletter keeps customers. Two published guides help a small business owner decide which one to start,…