software
Selling Handmade Leather Goods Online Since 2010
A maker's account of selling custom leather briefcases online, the mistake of too many options, and how to keep custom work repeatable…
Shopify or WooCommerce for a Small Shop
Shopify is a rented store someone else maintains. WooCommerce is free software you host and update yourself. Here is how upkeep, payments…
Setting Shipping Costs for a Small Online Store
Flat, tiered or carrier-calculated: how shipping rates are structured, where flat rates leak money, and what to test at checkout. No rates…
What I Taught About New Media in Small Business
New media in small business: what the term meant in the 2000s, from sourced history, why no syllabus is reconstructed here, and…
Starting an Email List From Zero
I have not built an email list, so this one is sourced: the FTC's CAN-SPAM rules, signup forms, single versus double opt-in,…
Answering Google Reviews as a Small Business
What Google's help pages and the FTC say about replying to reviews, reporting bad ones, and asking for new ones, plus two…
How to Build a Weekly Prep List for a Restaurant Kitchen
A prep list only works if it names the item, the cut, the quantity and the cook. Here is how to build…
Setting Up Google Analytics 4 for a Small Business Site
Setting up Google Analytics 4 takes an account, a property, a data stream and a tag, plus a few settings that keep…
Three Free Email Marketing Tools Compared
Mailchimp, Brevo and MailerLite free plans compared for a small list, what each one caps, and the CAN-SPAM rules that apply to…
How to Write a Recipe Costing Card
A recipe costing card lists every ingredient, corrects for trim and waste, and ends in a cost per portion. Here is how…