small business
Product Photography for a Small Shop Without a Studio
A window, a white sheet and a foam board cover most of what a small shop needs. Here is what Shopify and…
A Small Business Blog: What It Does and What It Does Not
A small business blog puts more pages in front of search and answers repeat questions once. Here is what Google's guidance says…
Setting Shipping Costs for a Small Online Store
Flat, tiered or carrier-calculated: how shipping rates are structured, where flat rates leak money, and what to test at checkout. No rates…
What I Taught About New Media in Small Business
New media in small business: what the term meant in the 2000s, from sourced history, why no syllabus is reconstructed here, and…
Reading a Restaurant Sales Report
A walk through what a Square restaurant sales report contains: gross and net sales, comps, modifiers, tips, fees, and the one number…
Selling on Amazon or Your Own Store
Amazon gives you traffic and keeps the customer names; your own store gives you the names and leaves you to find the…
Starting an Email List From Zero
I have not built an email list, so this one is sourced: the FTC's CAN-SPAM rules, signup forms, single versus double opt-in,…
Working in a Family Restaurant
The Heritage Diner is a family business, and this post sticks to the facts of it plus what published sources say about…
Answering Google Reviews as a Small Business
What Google's help pages and the FTC say about replying to reviews, reporting bad ones, and asking for new ones, plus two…
A Returns and Refund Policy for a Small Online Shop
A real small-shop refund page checked against New York's posting rule and the FTC's shipping and refund rules, with a checklist for…